Yet Another IDN Sales Record And Yet Again German
December 24, 2009
The new record IDN sale is Gartenmöbel.de (”garden furniture” in German) for a fairly staggering €150,000 ($214,500).
So the question on every IDN investors lips should be “why are IDN sales so strong in Germany but not in my market(s)?” Here’s my take:
- IDNs are a great fit for the German language.
- The German online advertising market is very strong.
- The German population is very technical and well-educated, so will have good knowledge of IDNs, use IDN-compatible web browsers etc.
- IDNs have been available for a while (and popular) in the local ccTLD namespace.
So if you have invested in a similar market, 2010 should be your year. If you can only tick one of two of the boxes, prepare to keep waiting for a while before the big sales happen…..
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