So the question on every IDN investors lips should be “why are IDN sales so strong in Germany but not in my market(s)?” Here’s my take:

1. IDNs are a great fit for the German language.
2. The German online advertising market is very strong.
3. The German population is very technical and well-educated, so will have good knowledge of IDNs, use IDN-compatible web browsers etc.
4. IDNs have been available for a while (and popular) in the local ccTLD namespace.

So if you have invested in a similar market, 2010 should be your year. If you can only tick one of two of the boxes, prepare to keep waiting for a while before the big sales happen…..

There have been other larger, probably much larger, private IDN sales, but this is the highest public sale to date. Look for larger public sales soon, especially for German IDNs which are really blazing the IDN trail at the moment.